The origins of the name and logo
I could stop at the fact that in our region everything tends to be called « Seeland » (the land of lakes, whose capitals are the towns of Bienne, Nidau and Cerlier).
Many shops and companies have chosen this name to show their belonging to this geographical area (Boucherie Seeland, Seeland Brau, Seeland JOB, Chiropraktik Seeland, Pizza Seeland and so on).
« Seelander » not only evokes our region, but we also wanted to give it a medieval and chivalrous connotation: « Seelander, the Knight of Hops ».
Hence the nod to our logo, a knight in armor displaying a fourquet in his hand as a sword.
The logo was drawn by my wife and digitized by me. It looks very artisanal and that’s the goal.
We see ourselves as a small regional and artisanal brewery.